Thursday, August 1, 2013

Nine West: Behind the Scenes







 


I recently had the opportunity to document behind the scenes of Nine West's latest campaign, photographed by Craig McDean and featuring Jeísa Chiminazzo, Lais Ribeiro, and Aline Weber. Though I've tagged along on Nine West's shoots before, it never ceases to amaze me how much work goes into getting the final shots. It takes a village - or in this case, approximately fifty people on the call sheet - and not one person was twiddling their thumbs. But it's not just the number of hands on deck. There's also an intense amount of planning: scouting locations, hiring the talent, securing permits - and that's only the beginning. Photographer Craig McDean explains, "Most people don't realize the process starts months before the actual shoot. The Art Director Doug Lloyd spends months preparing the creative and we have many conversations beforehand to conceptualize and produce the actual shoot." 
The campaign was shot in and around New York's Central Park, and featured three distinct looks: pretty pumped, street chic, and urban boho. It was a hot, crowded day at the park, but everything moved along quickly and seamlessly. Having worked on past Nine West campaigns before, they have it down to a science. "Working with such a loyal, talented team is what allows it all to run like a well-oiled machine," Craig writes. "The dynamic evolves in a positive way each season as we work to create amazing images for Nine West."
 
I can't decide which is better: getting to peek behind the curtain and see the wizardry at work, or the final product:

 
 "The shoot day is always the most exciting part because you get to see all the hard work and preparation come together and create something beautiful," Craig concludes. I'm inclined to agree, and I'm grateful I was able to be a part of it. Special thanks to Nine West, Craig McDean, and the entire crew for letting me capture moments behind the scenes and share with all of you.
Click here to see more from Nine West's latest campaign.


26 comments:

  1. Love this gorgeous campaign. Wonderful behind the scene shots.


    xx Mira

    www.glamdevils.com

    ReplyDelete
  2. I adore your behind the scene pics ! Well done ;-) And what a great campaign !!

    ReplyDelete
  3. Lucky you ! Gorgeous pictures !

    XX Luba
    Don´t miss today my moon calendar for beauty care
    http://www.well-living-blog.com

    ReplyDelete
  4. Amazing photos! Unusual journey on the other side of the camera!

    From www.xeanafashion.com

    ReplyDelete
  5. Amazing pictures! I always love a sneak peek behind the scenes :) thanks for sharing!

    Valérie ♥
    scribblesofvalerie.com

    ReplyDelete
  6. thanks for sharing this! i love behind the scenes!!!

    ReplyDelete
  7. love that campaign :*

    http://bayuradith.blogspot.com

    ReplyDelete
  8. This is so cool. I love these looks and it's so cool to see what goes on in the background.

    Mana
    Fashion and Happy Things

    ReplyDelete
  9. All of them are models from my beautiful country, Brazil. Alice is THE model over there, she has such an exotic look! Hope you had fun around them. Nice photos. ;) xxx

    ReplyDelete
  10. I work in an advertsiing agency and these shoost are my favouriet part of the job. The fun of conceptualizing teh shoot, then the stress of prepping and preparing with all teh permissions and right models, and then the running around on the day making all teh magic come together.. its my best!
    xx
    Tipsy Tart

    ReplyDelete
  11. great! I like this hippie campain

    ReplyDelete
  12. Check out hot new online fashion boutique runwaychicfashion.com!!

    ReplyDelete
  13. Those quilted booties!! Dying.

    xo Ashley
    thetiniestfirecracker.com

    ReplyDelete
  14. What an incredible experience to get to be behind the lens and witness such great artistry! You're job is a dream!!
    xo TJ

    ReplyDelete
  15. You are so lucky you have the oppertunity to do stuff like this!

    XOXO from the Netherlands,
    Lucia

    ❤ ❤ ❤ ❤ ❤ ❤ ❤ Lucia Flores Diary ❤ ❤ ❤ ❤ ❤ ❤ ❤

    ReplyDelete
  16. Awesome post! Loved the photos!

    xx

    StyleGodis
    www.stylegodis.com

    ReplyDelete
  17. I know it's not your fault, but I hate how they picked such skinny models....I wish they would stop it! for once and for all!

    ReplyDelete